Our latest work on the App Store. Having been a home barista for 30+ years, I respect the beans. This is a simple tool for the moderate enthusiast: an app for the home barista to log grinder settings and improve shots. It also remembers a bean when you return to it later. Android version on the way.
Three decades of brand work: Sigur Rós' Takk…, coffee houses on every Reykjavík corner, patented products, and an award-winning practice across digital and physical design.
Scroll — selected work
Practice
One workshop for both disciplines.
Each project runs through the same hands and the same system. Every project gets the same rigour, whatever the medium.
Digital
Brand identity, web, digital products.
Identity systems, design tokens, brand books
Websites and landing pages, built clean
Product UI and design systems at scale
Editorial and marketing material
Physical
Product design, packaging, print.
Industrial design and patented housewares
Packaging systems, labels, retail collateral
Album covers, music packaging, tour material
Editorial print, brand books, signage, interiors
Selected work
The catalogue, curated.
Thirteen pieces from across three decades. Album covers, brand systems, products and packaging, selected because the work held up.
The original Takk… album packaging and worldwide releases for EMI, with a separate version for the USA market. Twenty years on: the 20th anniversary 6×10" vinyl edition and the new sigurros.com. Cover of the Year 2006, Iceland. FÍT.
Brand identity, website and on-site signage for Orkureitur, the largest development project ever undertaken in central Reykjavík: 462 apartments in the heart of the city. Söluvefur ársins (Sales Site of the Year), Icelandic Web Awards (SVEF) 2025.
A full rebrand for the specialty coffee brand on its 20th anniversary, now 20+ years strong. Considered one of Iceland's most valuable brands. Interior design and signage for two coffee houses, including the Eymundsson Austurstræti café. FÍT wins for signage and packaging.
Brand identityPackagingInteriorsSignageFÍT × 2
Royal·Patented
Dæmond
A diamond-form cutting-board collection, the result of years of geometric form study. The patented form extended into stone trays and carpet. A single geometry, applied across categories.
ProductForm copyrightProduct family
2020·Clothing line
Original Olís
Curation and design of a clothing line in the NormCore aesthetic for the Icelandic petrol-station heritage brand. Brought to public attention by Herra Hnetusmjör wearing the now-iconic Olís sweater. Lúðurinn 2020: Environmental Advertising (Umhverfisauglýsingar).
ClothingBrand extensionLúðurinn 2020
Product·Worldwide
Last Stop — Paper Plane Doorstop
A paper-plane-shaped doorstop, picked up by Fred & Friends (New York) and manufactured for years, selling tens of thousands of units across global markets. Product design and brand.
Brand identity, logo and complete packaging system for the supplement line: Hydration Express, Energy Express and Creatine. Strong shelf presence across supermarkets, pharmacies and specialty stores nationwide. Brand of the Year 2025, Iceland.
Full brand identity for the architectural studio: geometric logotype (M and 3 of identical construction, rotated 90°), Basalt / Sky / Terra / Brass palette, Archivo and Space Mono typography, brand book and applications.
Brand identityBrand bookArchitecture
Brand & Packaging
Landnámsegg
Brand identity and packaging for Iceland's heritage-breed egg producer. The 7-pack carton, label system, and brand presence on shelf.
BrandPackagingRetail
Preggioni·Patented
Magneat
A wearable headphone-cord tidy. Two magnets clip through your clothing: the cable stays in place and you don't get tangled in the zone. Patented. Founded Preggioni to manufacture and sell worldwide. Two years of product development, brand and packaging.
Cover of the first ADHD record. The logo made for the CD has remained the band's mark ever since. Nominated for Cover of the Year at the Iceland Music Awards.
Cover for Sail To The Moon, with the same design extended to the band's bass drum on stage. Nominated for Cover of the Year at the Iceland Music Awards. One of two Ampop records in the studio's catalogue, alongside My Delusions.
Album designMusic Awards nominee
~2008·Brand & Retail
Skor.is, Cruser & FAR
Brand architecture for Skor.is (mother brand), Cruser (the slip-on shoe brand) and FAR (the flagship store on Laugavegur). The slip-ons became the default footwear for Icelandic teenagers between 2006 and 2009. The FAR façade, painted with a permanent tree-shadow, became an early Reykjavík social-media moment.
BrandProductRetail designSignage
Catalogue
The wider index.
A selected index of additional work across three decades: brands, identities, packaging, web, products and music. Reference rather than feature.