Winther Wonderland is my studio, Ísak Winther in Reykjavík 101. I have done brands, records, packaging, products and the odd app.
Thirty years in. Sigur Rós' Takk…, the Te & Kaffi brand, patents and a doorstop shaped like a paper plane.
Having been a home barista for 30+ years, I respect the beans. This is a simple tool for the moderate enthusiast: an app for the home barista to log grinder settings and improve shots. It also remembers a bean when you return to it later. Android version on the way.
A sample of projects from my thirty years. Album covers, brands, products and packaging.
The original Takk… album packaging and worldwide releases for EMI, with a separate version for the USA market. Twenty years on came the 20th anniversary 6×10" vinyl edition and the new sigurros.com.
Cover of the Year 2006, Iceland · FÍT
Album design, packaging, tour material, web
Brand identity, logo and complete packaging system for the supplement line: Hydration Express, Energy Express and Creatine. On the shelf in supermarkets, pharmacies and specialty stores nationwide.
Brand of the Year 2025, Iceland
Brand, packaging, product line
A full rebrand of the specialty coffee brand on its 20th anniversary. Now 20+ years strong and considered one of Iceland's most valuable brands. The interiors and signage for two of the coffee houses are mine too, including the Eymundsson Austurstræti café.
FÍT × 2: signage and packaging
Brand identity, packaging, interiors, signage
My diamond-form cutting-board collection, the result of years of geometric form study. The patented form later extended into stone trays and carpet. A single geometry, applied across categories.
Product, form copyright, product family
Brand identity, website and on-site signage for Orkureitur, the largest development project ever undertaken in central Reykjavík: 462 apartments in the heart of the city.
Söluvefur ársins 2025 (Sales Site of the Year) · Icelandic Web Awards
Brand, web, signage
I curated and designed a clothing line in the NormCore aesthetic for the Icelandic petrol-station heritage brand. It came to public attention when a known Icelandic rapper/pop star wore the now-iconic Olís sweater.
Lúðurinn 2020 · Environmental Advertising
My paper-plane-shaped doorstop. Fred & Friends (New York) picked it up and manufactured it for years, selling tens of thousands of units across global markets.
Full brand identity for the architectural studio: geometric logotype (M and 3 of identical construction, rotated 90°), Basalt / Sky / Terra / Brass palette, Archivo and Space Mono typography, brand book and applications.
Brand identity and packaging for Iceland's heritage-breed egg producer: the 7-pack carton, label system, and brand presence on shelf.
My wearable headphone-cord tidy. Two magnets clip through your clothing: the cable stays in place and you don't get tangled in the zone. I founded Preggioni to manufacture and sell it worldwide. Two years of product development, brand and packaging.
The cover of the first ADHD record. The logo made for the CD has remained the band's mark ever since.
Nominated · Cover of the Year, Iceland Music Awards
The cover for Sail To The Moon, with the same design extended to the band's bass drum on stage. One of two Ampop records in my catalogue, alongside My Delusions.
Nominated · Cover of the Year, Iceland Music Awards
Brand architecture for Skor.is (mother brand), Cruser (the slip-on shoe brand) and FAR (the flagship store on Laugavegur). The slip-ons became the default footwear for Icelandic teenagers between 2006 and 2009. The FAR façade, painted with a permanent tree-shadow, became an early Reykjavík social-media moment.
Everything else worth naming: logos, records, packaging, websites, shops and products.